How a Fitting Room Can Help E-Commerce Fashion Retailers


Virtual fitting rooms give customers confidence in their purchases and reduce returns, which can be costly for e-commerce fashion retailers. This technology can also help increase revenue and deliver an exceptional customer experience.

This digital space also empowers customers to check availability on screens, order different sizes or colors without leaving their dressing rooms and can recommend similar products.

Online store

Are You Wanting to Attract Shoppers Online Store? Consider Offering Virtual Fitting Rooms

Estimates suggest that 30% of eCommerce returns can be attributed to garments being too small. A virtual fitting room can help customers determine their best fit and reduce returns risk by assisting the customers in choosing which garment fits perfectly and providing assistance in finding their size.

Zara recently implemented cutting-edge technology into its fitting rooms. Customers can access an interactive touchscreen to request different sizes and colors of any item they are trying on from Zara’s selection, with RFID tags scanning through and showing options on a large screen display – giving customers an immersive digital experience.

Appearance-based sizing

Online retailers are making efforts to make trying on clothing before purchase easier for their shoppers, especially apparel, shoes, and other products that tend to be returned most often due to fit and size issues. According to Shopify’s research, most returns occur because of problems in size or fit – an increasing trend seen with online fitting rooms becoming ever more popular.

Virtual fitting room solutions utilize software that uses customer body measurements to generate an avatar that digitally tries on clothing, predicting what fit will look like and providing recommendations for alternate sizes. These tools are easy to implement and can even be integrated with retailers’ websites.

Other solutions employ augmented reality to superimpose garments onto live video footage of shoppers’ bodies. Eyeglass retailer Warby Parker utilizes an infrared smart mirror that scans customers’ faces before superimposing apparel onto it.

Real-time availability

Bright fitting rooms allow customers to see real-time availability for products on screens or mirrors, enabling them to request additional sizes either online or in other stores – providing customers with an effortless shopping experience that blends the best elements from physical and digital channels. It also gives retailers access to big data that can help strengthen customer relationships.

Zara has long used innovative technology in its physical stores. Their new flagship store in Northeast England features an intelligent digital space equipped with mirrors and tablets, enabling customers to browse merchandise while in their dressing rooms as well as request different sizes if necessary.

Technology such as this can address customer concerns about fit and appearance, leading to fewer exchanges and returns – ultimately cutting costs while increasing conversions.


Smart fitting rooms can help sales associates increase purchases in-store by suggesting clothing sizes and matching accessories, which may make or break sales quotas and upsell customers, increasing their average dollar sale amount.

Virtual fitting rooms are the ideal solution for online fashion retailers as they can drastically decrease return rates while simultaneously decreasing costs and building customer confidence – leading to additional purchases and repeat purchases in turn.

Establishing the ideal lighting in your dressing room is crucial to providing customers with an enjoyable shopping experience. Overly bright or colored lights may wash out colors and distort appearance. The neutral, natural light that illuminates products beautifully will help shoppers relax more efficiently while giving them the confidence to make purchases with greater ease.


Virtual fitting rooms are one of the most powerful selling tools available to retailers today, but they require extensive employee training and attention for optimal use. A poor experience could cause customers to return even if it fits perfectly!

Online fitting room solutions with the best technology provide an integrated sizing tool seamlessly integrated into retailers’ websites, which asks shoppers a series of questions to determine their ideal size from the data set. Some solutions also feature “look at me” features, which overlay clothing items onto an avatar image of each person being fitted for clothing items.

Other virtual fitting rooms rely on magic mirrors for an interactive shopping experience, enabling customers to view products they are trying on in different colors, sizes, and price categories, with some even suggesting complimentary accessories that they should display on a customer.