Top successful lulus alternatives


Before we start our journey into introducing lulus alternatives, let’s see what’s lulus, and how did they become very popular.

Lulus, founded in 1996 by Debra Cannon and her daughter Colleen Winter, is an online website and fashion brand aimed at shoppers in their twenties. Its clothes are described as fashionable and affordable, with prices ranging from $96 for a champagne-colored maxi dress for a prom to $52 for a wrap dress for graduation.

Although it sells other brands such as Free People, Lulus-branded clothing accounts for more than 85 percent of the website. Lulus has also started selling its clothing in Nordstrom stores.

A large part of the brand’s success has been based on its social media prowess, which has resulted in a loyal shopper base that is constantly reminded of the brand’s presence.

“It would be very difficult to look for fashion in our demographic on Instagram, YouTube, Pinterest, and not find something from Lulus,” said Winter, the CEO.


Mango is one of the biggest lulus alternatives, stepping into a Mango outlet store will leave you with no doubt as to why it is one of the best stores like Lulus.

Their vibrant colors and Mediterranean-inspired designs are their trademarks, but they also have other fashion finds that you’ll love. Mango has also made waves with the launch of Violeta by Mango, their plus-size line.

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Missguided takes pride in empowering women all over the world. The company was founded in 2009, and it is now one of Europe’s most popular online fashion retailers, with shipping options in almost every country.

Missguided’s mission is to provide bold, trendy, and affordable clothing that is inspired by real women and their daily needs. They are also influenced by popular culture, street style, and social media. Their in-house designers create up to 1,000 new styles per week, so you’ll never be short on options.


Express is a great alternative to Lulus because they have clothing for every occasion. Express has you covered whether you’re looking for a form-fitting dress for a romantic dinner date or formal attire for your upcoming meeting with a big client.

The company places a premium on size diversity. Most of their items are under $100, and you can save even more money by purchasing during one of their seasonal sales.

Forever 21

For many people, Forever 21 is their go-to fashion retailer for the newest trends and the best deals. And it’s difficult to blame them; Forever 21 simply provides access to a large selection of clothing, shoes, accessories, and any other fashion-related item you can think of.

Their prices are also difficult to match, making them one of the most popular brands among the young.


Is Lulus a high-end brand?

Lulus considers itself an affordable luxury brand rather than a fast-fashion brand because fast fashion and disposable fashion are widely regarded as synonymous.

Is Lulus clothing affordable?

Lulus considers itself to be an affordable luxury brand. According to a Glossy article, 90 percent of the clothes seen on Lulus are exclusive to the site.

Is Lulus solely an online retailer?

Is Lulus a Chinese firm?

And, unlike many online retailers offering modern fashion at low prices, Lulus is not based in China. Lulus was founded by a mother-daughter team and is headquartered in Chico, California.

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