Your identity is your brand. I know that will sound like an obvious statement, but since the internet continues to emerge because of the marketplace of choice you will have to be more aggressive in the defence of your respective brand.
Long before Google, if the customer had an issue along with your business they would simply thunderstorm into your location and requirement to speak with the manager. Website storm onto Google and also trash the reputation of your organization with the use of Consumer Complaint Internet sites. In no way am I discrediting just about all consumer complaints as low, but the popularity of sites including Ripoff Report in addition to Complaints. com has become a heart for insidious content.
And to help make matters worse search engines like Google have no responsibility for the information posted by 3rd get-togethers, however, Google is also auto financing and legitimizing these sites using Google AdSense campaigns. Now you have two separate get-togethers benefiting from one lie placed about your business. To shade an even clearer picture in your case, we will now examine the things I call the “Slander to get Cash Scheme. ”
Slander For Cash Scheme
1- A customer enters your technician shop interested in getting a controls alignment on their 2004 Average Civic. After you check all their car you discover that they likewise require four new tires in addition to back rotors. You give the purchaser the price for the wheel place, but also inform them that they have the need for 4 new tires and also 2 back rotors or maybe the problem will persist. The consumer determines that they will only pay for that wheel alignment and nothing a lot more. After two months have passed, the particular wheel alignment is now counteracted again due to the poor quality of the tires. The same customer thunder or wind storms into your location demanding any refund, in which you pull your current notes from the transaction and also politely inform them of your advice at the time of their last services visit. The customer becomes furious because you refused to give these a refund or re-align the car for free.
2 . Consumer then in turn contacts the area Better Business Bureau and files any complaint claiming that your enterprise is a scam. In addition to the issue with the local BBB, the consumer also posts a one section entry on Rip away from Report calling you a hoax artist, and your business useless. In their posting on the criticism site, the customer makes no mention of the fact that you well-advised them that they would need 5 new tires, and completely new rotors. Now you are identifying a decline in your patrons, and the national roadside internet businesses are no longer sending you urgent calls. Despite the fact that you have been in operation for over 15 years and include built an impressive reputation near your home, this one post online is already eroding your business. You have no idea the reason you’re losing sales and possess dropped down to a few faithful customers. Then one day you’re of sixteen-year-old daughter informs an individual that there is a negative article about who you are on Google. Your heart rate boost as you type your label into the Google search box, and also there it is in striking at the top of the page “ABC Auto Is A Scam. inches
3. You try to repost what actually happened so that they can prove that your business is not useless. You even try to contact often the complaint site and ask these phones to take the page down currently not true, but no one will reply to your emails. Because you look closer at the adverse post you notice that a few individuals have added anonymous reviews also calling your business useless. Your gut feeling says to you that the other posts usually are from the same guy for the reason that was entered only a few minutes apart, but never often the less all of the post as well as listed under your identity. You also notice that several adverts for Reputation Management online businesses are along the sides of the issue site, advertising that they can get rid of negative sites like the one most likely on. Then to add offence to injury you receive a contact from the host of the website 6 weeks later expressing that they are willing to remove the website link for a fee of $3500. You contact your attorney so that they can sue the site for slander only to be informed that they are safeguarded under freedom of presentation laws.
In a recent meeting with Tyronne Jacques BOSS of Remove It Now. com, he shared with us many of the challenges that small business owners usually are facing as they try to shield their brands from Web Slander.
“I’m sure that if President Bill Clinton closed into law Section 230 of the Communications Decency Action in 1996, he had little idea that it would be used in a really horrific manner. Every day countless false allegations are placed online by customers that happen to be unfairly accusing legitimate corporations of operating as cons. ”
How To Fight Back!
As a business owner, you have the right to offer protection yourself against online problems from both disgruntled consumers, as well as competitors. Your company took years to build and is also in fact a symbol of your live performance, which also means that it’s well worth protecting. Listed below are two things that can be done today that will begin building a fence around your current brand.
1 . Create many versions of your website:
The only way an attacking website like Rip off Review or Complaints. com really can hurt you if they will land on the 1st page. Yahoo and google will display on average 10 backlinks on the first page which are associated with the searched keyword. To aid you that keyword is the name of the business. This strategy will begin the taking up space on the very first page of your search results, therefore leaving less room with regard to anything else to land.
2. Become your own publicist :
You have a right to publish good content about you and your company, exercise this right! Keep in mind what I said earlier, Search engines remain on the sidelines of the big mess that they already have created by referring to all released content as “3rd Celebration Submissions”, therefore get your personal 3rd party to defend your company. You are able to accomplish this without spending all of your earnings, especially with the help of Social Media.
We encourage you to defend your own brand as vigorously because major corporations defend their very own brands. What it all amounts to is money; negative web articles can put you bankrupt before Thanksgiving arrives. Typically the defence of your brand can be a personal fight that you must acquire very personally in your power; your legacy is dependent upon it.